The Dick Smith Foods Foundation donated $1 million to charity in 2014 and the supporters of Dick Smith Foods have been the sole decision makers as to where the money did go.
Recently Dick and Pip Smith gave the total intellectual property for Dick Smith Foods to a new Foundation, The Dick Smith Foods Foundation. This new Foundation is set up under the Private Ancillary Funds (“PAF”) legislation which requires very stringent rules that all money is given to charity.
In the twelve-month period between 1 January and 31 December 2014, $1 million was donated based on votes received.
On 8th July 2014, the first round of 38 charities received a share in $510,000 donations.
Voting for the second round of donations has commenced as at 1st July and ended 31st December 2014.
On 18 February 2015, the second round of 37 charities received a share in $500,000 donations.
How did it work ?
It has been very simple! Supporters have taken a photograph of any Dick Smith Foods product(s) in their pantry and texted or emailed it to email@example.com together with the nomination for the charity they did wish to support. You could also include your name to be added to our website so you know you have reached us and your vote has been recorded.
All charities must be DGR Item 1 to have votes counted – most of the well-known charities come under this category.
$510,000 was donated to 38 charities on 8th July 2014, and the remaining $500,000 has been donated on 18th February 2015.
This is indeed a breakthrough in giving. Never before has the situation existed where the supporters of a company can actually have influence on where the money will go. One voting point will be given for each product that is in your pantry, so if you did show threeDick Smith Foods products you did get three points. Each product has only been counted once, even if it appeared in multiple photographs.
You could also receive bonus points if you did send us a photograph of you holding upDick Smith Foods products to a group of up to 10 of your neighbours – one point for each neighbour present in the photo you did send. Please tell your friends just how important the Dick Smith Foods products are as they not only keep jobs in Australia and help our farmers, but all profits go to charity.
At the present time, Coles, Woolworths and IGA stock our products though they are often hard to find – we constantly receive emails where people say, ”Dick, your product isn’t in my local Coles supermarket”, but when we check, it’s there alright but possibly down on the floor shelf or up on the top shelf and hard to see.
We could get a better shelf position in the supermarkets if we could get better sales, so please tell your friends to buy our products.
$1 million will be given away solely on the basis of votes submitted by supporters of Dick Smith Foods who are keeping jobs in Australia and have a patriotic spirit.
Won’t you feel great when you see the charity you voted for has been awarded $10,000, $20,000 or even $50,000!